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Ricky Solano and Gonzalo Arica are a Lima-born ACD duo currently working at DAVID Madrid, where they craft campaigns that turn emotion into impact, and brands into culture.
They’re the team behind IKEA’s “Proudly Second Best”, a campaign that won 5 Cannes Lions (including Gold and Silver in Film) and was named one of the best campaigns of 2023 by Adweek (#6) and AdAge (#7).
In 2025, they created “Shades of Red” for Coca-Cola, a tribute to the small shopkeepers of Mexico who gave new meaning to the brand’s iconic color. The campaign earned 1 Gold and 2 Bronze Lions at Cannes, turning local pride into a global story.
Their work has helped position DAVID as the most awarded agency in Ibero-America and also earned them personal recognition as one of the top creatives in the world: Top 1 in Spain, Top 15 in Europe and Top 40 globally at The One Club for Creativity 2024.
Before DAVID, they shaped ideas at agencies like LOLA MullenLowe, Ogilvy Madrid, MRM-McCann, and Officer & Gentleman. At Ogilvy, they developed “The 36” for DGT a campaign awarded with 1 Grand Prix, 4 Golds, 2 Silvers, and 1 Bronze across top creativity festivals.
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DAVID Madrid
Associate Creative Director
2022—current
O&G
Associate Creative Director
2020—2022
MRM Madrid
Senior Creative Team
2018—2020
Ogilvy Madrid
Creative Team
2017-2018
Lola MullenLowe
Creative Team
2015—2017
VML Lima
Creative Team
2012—2014
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Coca-Cola, IKEA, Burger King, Supercel, Netflix, Boking.com, Cornetto, Magnum, Seat, Toyota, Movistar, Nestle, Opera GX, Generalli, Mahou San Miguel, Corona.
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Cannes Lions
Gold - Outdoor - 2025
Gold - Film - 2023
Silver - Film - 2023
Silver - Print & Publishing - 2023
Silver - Outdoor - 2023
Silver - Outdoor - 2023
Bronze - Outdoor - 2025
Bronze - Brand Experience & Activation - 2025
Bronze - Creative Strategy - 2023
Shortlist - x16
One Show
Gold - TV, VOD, & Online - 2024
Gold - Billboards & Transit - 2024
Gold - Newspaper - 2024
Gold - P.O.P. & In-Store - 2024
Silver - Posters - 2024
Silver - Low Budget - 2024
Bronze - Interactive - 2023
Shortlist - x1
Clio
Gold - Film - 2024
Gold - Print - 2024
Gold -Out Of Home - 2024
Shortlist - x1
D&AD
Graphite - Press & Outdoor - 2024
Wood - Press & Outdoor - 2024
Shortlist - x2
LIA
Gold - Creativity In B2B - 2025
Gold - Creativity In Media - 2025
Gold - TV/Cinema - 2023
Silver - Creativity In B2B - 2025
Silver - Online Film - 2023
Silver - Billboard - 2023
Silver - Print - 2023
Silver - Poster - 2023
Bronze - Creativity In Media - 2025
Bronze - Integration - 2025
Shortlist - x4
ANDYs
BEST OF EUROPE - 2024
Gold - Print / Idea - 2024
Gold - Print / Craft - 2024
Gold - Campgain / Idea - 2024
AdAge
CAMPAIGN OF THE YEAR - 2024
BEST PRINT OF THE YEAR - 2024
ADC
Silver - TV / Film / Online Video - 2024
Bronze - TV / Film / Online Video - 2024
NYF
Silver - Print - 2024
Bronze - FIlm - 2024
Shortlist - x1
CAMPAIGN
Best Print Campaign of the Year - 2024
El Sol
Grand Prix - Print Media - 2023
Gold - Print Media - 2023
Silver - Outdoor - 2023
Silver - Digital & Mobile - 2022
Shortlist - x2
CdeC
Gold - Ideas - 2024
Gold - Innovation - 2024
Gold - Craft - 2024
Yearbook - x3
El Ojo
Silver - Outdoor - 2025
Silver - Mobile - 2015
Bronze - Outdoor - 2015
Bronze - Interactive - 2015
Bronze - Radio - 2015
Bronze - Radio - 2015
SHOTS
Gold - Concept - 2023
Inspirational
Grand Prix - 2022
Gold - Integrated Campaigns - 2022
Gold - Best use of data - 2022
Silver - Disruptive campaigns - 2022
Ciclope
Silver - Film - 2024
SPOTLIGHT
Gold - Spot - 2024