Jesús Calleja is a celebrity who travels to the most dangerous places in the world. For years he has been the image of Generali, positioning it as one of the most recognized brands in Spain. The problem was that people did not identify with Calleja's adventures, feeling the brand a little distant. The challenge was to make the brand closer to the people, but without stopping using our celebrity. The solution was simple. This time Calleja will experience challenges that it will not be able to overcome: The adventures of real people.