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Easter is the perfect time to travel, rest and... die in a traffic accident. This is the time of the year when most people travel by car around Spain and accidents are usual.
To avoid this, we started looking for the people who were going to die. Yes, it sounds farfetched, but thanks to artificial intelligence we can know how many people will die this week and even know their age, sex or where they will die. That's why we created The 36 Ones, a campaign that put all drivers in Spain on alert.
We looked for the exact profile of those 36 people that according to the AI were going to die and they themselves were the ones who gave the message. Because if algorithms and big data can predict deaths with accuracy, human behavior can make artificial intelligence wrong.
