Social networks have increased confrontations, rivalries and differences between people from all over the world. We all seem to be at war, don't you think? But what can a travel brand say about this? Well, it can tell the truth: When you travel and meet your "rival" prejudices disappear and respect increases. Don't you think this is true? The data doesn't lie. That's why, when we received the Booking.com account we decided to create a creative platform where we could use a powerful tool of the brand, its database. This is how Booking.com started to use for the first time all the information accumulated over the years, to demonstrate that traveling reduces rivalries.